Public Relations & Integrated Student Media Agency
Mississippi State, Miss. | Story State and Power of the Almond | August 2022 - May 2023
Samples of work that I completed for Mississippi State University's Department of Communication student-led public relations agency, PRISM. During my time in the organization, I served two clients Story State and Power of the Almond. Below are the details of each organization and the positions that I served.
Power of the Almond
For Power of the Almond's campaign, I served as the account executive. In this role, I oversaw the rest of my team in conducting a research-based marketing campaign. I also served as the liaison between our client and our organization. In this campaign, we produced TikToks for the brand, sent a successful first email campaign (421% sales increase) and conducted behind-the-scenes research on target markets, influencers, email marketing, advertising optimization and algorithm strategy. Many more tactics went into Power of the Almond's campaign, and a case study of our work can be found below.
Facebook Advertisement
Written, produced, and edited by me, the Facebook advertisement saw increased engagement with lower cost and a lower runtime. Created using a Sony Alpha 6000, Adobe Premiere Pro and Adobe Photoshop.
Power of the Almond Facebook Advertisement Captions
Story State
For Story State's campaign, I served as the creative coordinator. In this role, I created a media kit to be used to promote Story State's annual competition. The kit included a flyer, poster, social media graphics, email copy and social media captions, with all graphics being created in Adobe Creative Suite (Primarily Illustrator and InDesign). All media adhered to the following design to maintain cohesiveness. The media kit was sent to 43 administrators and professors in communication or related fields at community colleges, universities and colleges around the state of Mississippi. Case study detailing our team's entire campaign available upon request.
